PowerUps

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PowerUps are things that can be purchased with regular Cookies to gain CPS. Which means if the player has more PowerUps, they can bake more Cookies that can be spent on Upgrades.

Here is a list of the PowerUps, their cost (starting cost), and how much CPS they are worth. The PowerUps are separated by the Upgrades that multiply their CPS: Note that the AutoClick, along with any PowerUp under the " Not affected by Upgrades " row are unaffected by anything except the effect of the CPS Booster TV, and will otherwise be worth 0.1 bCPS.

Tip
The first AutoClick the player buys will cost 15 Cookies, and each AutoClick earns 0.1 CPS. It will bake more Cookies than it costs in a matter of 2 and a half minutes. However, each PowerUp from then on, in the sense of earning more Cookies than it costs, is worth less as the upgrades get costlier. The player's first Cookie God won't earn more Cookies than it costs for 31 years. This does not mean you shouldn't buy PowerUps. Buying PowerUps is necessary to progress through Cookieland, and the leaderboard is completely dependent upon bCPS, not Cookies. However, buying unnecessary PowerUps won't get you further in the game. Those Cookies could easily be used for Upgrades, most particularly the Power Click. Try to prioritize the Power Click over all of the Upgrades, only buying Upgrades when it is relatively cheap to the Power Click. When you unlock the Lucky Spin after completing Level 5 in Cookieland, you will be able to spin to get a random PowerUp. Try not to prioritize this feature until you buy all Upgrades that can be bought with Golden Cookies. (This does not include Time Machine upgrades.)